Diane Brand Design
Defining standards
Time for a refresh
The packaging got a makeover in 2013. This design gave the brand a new facelift. Involved in new logo and packaging consistency through out all packaging styles.
Concepts
The new logo gave us the flexibility of adding new colors not only to the products, but to the packaging. Flexibility of having a cohesive brand but different colors.
Brand Guidelines
Developed and designed the new guidelines for future packaging. This document helped other in-house designers follow templates.
Updates
Updates are always adjusting depending on new packaging trends, new transition was going to be a slow turn around.
Packaging concepts
Envision the brand applied
Logo color studies
Explore logo treatment through the brand palette
Applied to Brushes
Similar packaging treatments despite variation in product
Applied to rods
Products of various sizes, color differentiates.
Applied to rollers
Palette usage differentiating product variety
Brand guidelines
The introductory spread
Logo lockup
Defining the logo standard
Logo usage
Identifying incorrect treatments
Color Scheme
Identify brand colors, for all uses
Pattern guidelines
Defining recommendations for pattern usage
Typography
Specifying proper typographic standards
Packaging
Demonstrating the importance of consistency despite variation of products
Product markings
How the brand carries to the products after packaging
Consistency
A variety of packaging all displaying the consistent guidelines
Define the differences
To drive the transition to updated standards
“Your image is your brand and you have only one opportunity to make that first impression. Choose to make a positive first impression.” -Cindy Ann Peterson
