Diane Pro Brand Design
Reinventing brand equity
Differentiating the pro from consumer space
Help create a new logo concept incorporation current Diane identity and new professional Better Diane Brand, called DianePro. New fresh colors and new packaging style concepts for higher end consumer. This was a collaborative effort with in-house designers.
Color Palettes
Defining options for brand colors
Logo permutations
Explorations of palette to logo
Packaging applications for shears
Demonstrations of logo and color applications to packaging
Beyond sample applications
Application of logo, palette and brand elements across product types
"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." -Jeff Bezos
